Me Enloteces, Dallas’ all-pink elote stand, debuts new location in Bishop Arts

Me Enloteces, the dallas elote stand that became a social media sensation by offering everything in pink, has debuted a new fixed location in Bishop Arts.

With nearly 18,000 followers on Instagram, this small elote shop had offered its food in Dallas and other cities at a mobile stand for months. Now, they have an establishment with a patio at 111 N. Bishop Ave., in Dallas.

“It fills my heart so much to see our customers come in and sit down to enjoy their afternoon with friends or family,” said Aidee Del Villar, owner of Me Enloteces. “This achievement is not only ours, but also theirs because they always supported us, and now we can offer them a space where they can enjoy themselves.”

Aidee Del Villar, owner of Me Enloteces, prepares a cup of elote inside her all-pink stand in the Bishop Arts neighborhood of Dallas, Texas on July 12, 2024. (Azul Sordo / Special Contributor)

The Me Enloteces story began in 2022, after Del Villar and her family closed their popsicle and ice cream business during the pandemic. Del Villar created a concept to sell elotes, aguas frescas and Mexican-style hot dogs. The aesthetic at the shop is pink, which sends a message of empowerment to women, Del Villar said.

“The name Me Enloteces means it’s so good that it will drive you crazy, crazy in love,” Del Villar said. Me Enloteces is a playful variation of the Spanish-language expression “Me enloqueces,” which means, “You drive me crazy.”

In six months, thanks to social media, Me Enloteces went from just another pop-up offering elotes to a phenomenon that attracts dozens of people every day to try their food.

When they were a pop-up, people would line up for up to 45 minutes in 100-degree heat to get their hands on a Taki-elote, a salchi-elote or a “chorreada.”

Although Del Villar and her husband, Jesus Perez, dreamed of having a fixed establishment, they fast-tracked the process to avoid permitting issues for selling on the street.

“Pop-ups will always be the best thing ever happening to us. They’re not easy, but that’s what makes you stronger and persevere,” Del Villar said. But they now have peace of mind with a fixed location, she said.

Me Enloteces, an all-pink elote stand in the Bishop Arts neighborhood of Dallas, Texas on July 12, 2024. (Azul Sordo / Special Contributor)

Del Villar and her family chose Bishop Arts to start their first establishment because they know most of their customers come from that area and they have forged friendships with other businesses.

“For the time being, we are no longer going to continue with the pop-ups and we are going to dedicate ourselves 100% to our establishment that we have fought so hard for,” Del Villar said.

Me Enloteces is located at 111 N. Bishop Ave., in Dallas. instagram.com/me_enloteces_.

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