Rush Truck Centers launches sweepstakes for final Peterbilt Model 389

SAN ANTONIO, Texas — Rush Enterprises, which operates the largest network of commercial vehicle dealerships in North America, in conjunction with Rush Enterprises Foundation, is holding a special sweepstakes benefiting Wounded Warrior Project (WWP) for the chance to win the last and only 2025 Peterbilt Model 389X ever produced.

“Rush Truck Centers and Rush Enterprises Foundation are proud to stand alongside WWP to honor and empower America’s injured veterans and is encouraging others to support this organization as well,” a news release states. “Now through Sept. 15, Rush Truck Centers encourages those eligible to visit where they can make a minimum $50 donation to WWP and enter for the chance to win the last Peterbilt Model 389X ever produced.”

Although donations are encouraged, there is no donation required to enter or win the Peterbilt.

All proceeds will benefit WWP.

“There is no greater honor than serving those who have served, and we are immensely proud to support Wounded Warrior Project and its free, life-changing programs and services for America’s heroes and their families,” said W.M. “Rusty” Rush, chairman, chief executive officer and president of Rush Enterprises. “In addition to supporting this worthy organization, this sweepstakes also pays tribute to our longstanding partnership with Peterbilt and the legacy of the Model 389, giving the winner an iconic piece of Peterbilt history.”

Rush Truck Centers secured the final Model 389 with a winning bid of $1.5 million in an auction hosted by Peterbilt and attended by its dealer body at the 2023 Peterbilt dealer meeting.

Peterbilt and Rush Truck Centers will donate the full amount of the winning bid to two additional charitable organizations: Truckers Against Trafficking and Wreaths Across America.

Peterbilt will contribute the full retail price of the truck — $250,000 and Rush Truck Centers will contribute the remaining $1,250,000 evenly between the two organizations.

“It is a privilege to support Truckers Against Trafficking in their important work combatting human trafficking, and Wreaths Across America, to remember the fallen, honor those who serve and teach the next generation the value of freedom. These two organizations are directly impacting lives across the country, and their missions align with Rush Enterprises’ core values,” Rush added.

The Model 389X has traditional styling with a vast display of chrome. This one-of-a-kind Peterbilt Model 389X has been customized to match the paint scheme of the 1965 Peterbilt Model 358 displayed at Rush Truck Centers’ headquarters, which commemorates the year the company was founded.

“Peterbilt creates purpose-built vehicles that stand the test of time. Since 2007, we’ve built over 100,000 Model 389s, an icon of the trucking industry. On Dec. 22, 2023, we produced the last Model 389,” said Jason Skoog, Peterbilt general manager and PACCAR vice president. “That was the end of the production era, but today is the start of an era that extends the purpose of the Model 389 to support change in the lives of over 1 million veterans, caregivers and family members. Peterbilt is proud to support and employ veterans, and we are even prouder that the donations for the last Model 389, which was ordered with the exclusive 389X package, will help bring independence back to our nation’s most severely wounded veterans. I thank all veterans and all the Peterbilt customers, fans and enthusiasts! It’s the dawn of a new era.”

Wally Edwards, WWP director of corporate partnerships, thanked Peterbilt and Rush Enterprises for their roles in helping the WWP.

“We’re grateful to Rush Enterprises, the Peterbilt community and generous Americans for supporting Wounded Warrior Project through this sweepstakes,” he said. “This support helps Wounded Warrior Project provide free, life-changing services and programs to warriors and their families in mental health, career counseling, long-term rehabilitative care and policy advocacy. Together, we can transform the way America’s injured veterans are empowered, employed and engaged in our communities.”


John Worthen

Born in Pine Bluff, Arkansas, and raised in East Texas, John Worthen returned to his home state to attend college in 1998 and decided to make his life in The Natural State. Worthen is a 20-year veteran of the journalism industry and has covered just about every topic there is. He has a passion for writing and telling stories. He has worked as a beat reporter and bureau chief for a statewide newspaper and as managing editor of a regional newspaper in Arkansas. Additionally, Worthen has been a prolific freelance journalist for two decades, and has been published in several travel magazines and on travel websites.


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